I will redesign a hair product called Hamadi. It is a product that is supposed to give an organic and healthy message to the consumer who is willing to spend $27.00 for an 8 oz size bottle. Even though it has a clear and simple design, which gives it a look of being different and healthy, it does not captivate the consumer's eyes because it is not interesting enough. I think it is possible to make this product appear healthy with a better design. It also needs to look "expensive" since the price is high so that the consumer feels like he/she is getting his/her money's worth.* Mission and why created?
Jamal Hammadi founded and created his own company to offer a hair product that is as healthy as possible.
* Describe products and services
Hamadi are hair-care products. There are approximately a dozen different products and all are for the purpose of maintaining a healthy hair. They are created win no artificial ingredients. It is a high-end product compared to other hair products: $27.00 for an 8 oz size.
* Target market?
It is a high end product which is targeted mostly to women who are seeking the best hair product available.
* How is this product perceived by the audience
It is perceived as a high quality product. Most people think it is worth the price.
* Competitive advantage?
Even though the price is high, it is a product that seems to offer a great alternative for those who are concerned about their hair's look and health.
