3 good packaging designs

The packaging design works great with the ideas of the books: suspense, secret, curiosity. It is a package delivered to Sherlock Holmes which can be interpreted as clues. It is a packaging anyone would like to have even if the pages of the books were blank. It looks intriguing.





The packaging design is in the form of a school bus appealing to kids and parents as well. The design makes it stand out from the rest of the products. It grabs our attention and the typography gives us the information clearly. The clean and simple design works great with the analogous color.





The packaging design invites the consumer to buy three books instead of one. It is cleverly design so that the books are kept safe inside the box. The design is somewhat simple, but attractive at the same time. The bright background contrasts the type to make an interesting design. On the shelf it attracts the person looking to buy one book but will end up buying three.

3 bad packaging designs

I don't think the design works well because the elements are chaotic, there is not a clear hierarchy, and the execution of the design seems to have been done by a novice.



The design is too colorful for a food product. The design seems to be targeting kids buying a toy instead of parents buying healthy food for their babies. The green section in the middle looks like it was done with a brush, which makes it look like the designer did not put enough interest and therefore I perceive the food as unhealthy even though the type says the contrary.






The packaging is not attractive. The bottle looks like one for gasoline or some kind of detergent. The tea almost seems undrinkable. The design is dull and simply does not attract the consumer.