The packaging design works great with the ideas of the books: suspense, secret, curiosity. It is a package delivered to Sherlock Holmes which can be interpreted as clues. It is a packaging anyone would like to have even if the pages of the books were blank. It looks intriguing.
The packaging design is in the form of a school bus appealing to kids and parents as well. The design makes it stand out from the rest of the products. It grabs our attention and the typography gives us the information clearly. The clean and simple design works great with the analogous color.
The packaging design invites the consumer to buy three books instead of one. It is cleverly design so that the books are kept safe inside the box. The design is somewhat simple, but attractive at the same time. The bright background contrasts the type to make an interesting design. On the shelf it attracts the person looking to buy one book but will end up buying three.
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