Wednesday, September 3, 2008

3 bad packaging designs


I don't think the design works well because the elements are chaotic, there is not a clear hierarchy, and the execution of the design seems to have been done by a novice.



The design is too colorful for a food product. The design seems to be targeting kids buying a toy instead of parents buying healthy food for their babies. The green section in the middle looks like it was done with a brush, which makes it look like the designer did not put enough interest and therefore I perceive the food as unhealthy even though the type says the contrary.






The packaging is not attractive. The bottle looks like one for gasoline or some kind of detergent. The tea almost seems undrinkable. The design is dull and simply does not attract the consumer.

2 comments:

jan said...

danone yo-go is sooooo cute~!

Anonymous said...

Interesting to know.